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Technology and Trust: How Attitudes Towards Tech Are Evolving in South Africa and Beyond
Technology is an ever-evolving world, and how people feel about innovation matters just as much as the tech itself. For South Africans, this relationship with technology has grown steadily more positive over time. But how [...]
The Youth Factor: How Millennials and Gen Z Are Rewriting the Rules of Marketing
Gen Z marketing is no longer a trend—it’s a transformation. As South Africans aged 18–34 continue to dominate cultural conversations, their preferences, expectations, and values are reshaping the strategies brands use to connect, communicate, [...]
Banking on Trust: How South African GenZ Consumers Choose Their Financial Partners
For South Africa’s Gen Z consumers, trust, transparency, and innovation are non-negotiable when it comes to choosing financial partners. As a digitally savvy and socially conscious generation, Gen Z brings a unique set of [...]
The Evolution of Loyalty Programmes: What Gen Z Wants Beyond Points and Rewards
Loyalty Programmes in a Changing Consumer Landscape For decades, Loyalty Programmes have been a cornerstone of customer retention strategies, offering discounts, rewards, and perks in exchange for brand loyalty. However, the rise of Generation [...]
Eco-Friendly Shopping: How Brands Can Leverage Earth Month to Engage Conscious Consumers
Earth Month, celebrated every April with Earth Day on April 22 as its centrepiece, has become a pivotal moment for brands to showcase their commitment to sustainability. As consumers become increasingly eco-conscious, particularly younger [...]
Beyond Budgets: How Gen Z Is Redefining Financial Wellness
A New Era of Financial Wellness For South Africa’s Gen Z (aged 19–27), financial wellness is about more than just budgeting—it’s about balancing short-term convenience with long-term security. Armed with technology and optimism, Gen [...]