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How Consumers Are Driving Change in Food Packaging | Blog | KLA
Methodology: YourView Consumer Panel: YourView is maintained and administered by KLA, which provides research services and insights to numerous South African companies, including blue chip clients in the financial services, telecommunications and FMCG industries. [...]
Quarterly Buzz results for Q2 2024
Quarterly Buzz results for Q2 2024 KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the sixth edition of The Quarterly Buzz, tracking the brands with the most ‘Buzz’ in the market. The [...]
Decoding Consumer Preferences in Athleisure: Market Insights for Brands | Blog | KLA
In the rapidly evolving landscape of athleisure, brands must navigate a complex web of consumer preferences to remain competitive. Key factors such as trendy designs, comfort, and functionality are pivotal, yet the importance of [...]
The Role of Market Research in Digital Transformation for FMCG Companies
In the evolving digital landscape, market research serves as a pivotal element in the digital transformation of FMCG companies by offering comprehensive insights into consumer behaviour and emerging trends. By utilising data-driven methodologies, these [...]
Music Artists & Social Media | Blog | KLA
Music Artists & Social Media In the modern music landscape, social media has emerged as an indispensable tool, fundamentally altering the way artists interact with their audience and market their work. Platforms such as [...]
Olympics & Sponsorships
The symbiotic relationship between the Olympics and corporate sponsorships has transformed the landscape of global marketing. Sponsorships not only provide essential financial support for the Games but also offer brands [...]