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Leisure and Entertainment Preferences Across Age Groups
Free time is personal. It’s where people decompress, reconnect with themselves and, in many ways, reveal who they are outside the demands of work, study and family life. When we look at how South [...]
The Power of Experiential Marketing in Driving Brand Engagement
South Africans are more online than ever, using the internet for everything from email and browsing to streaming and social networking. The convenience is undeniable. Online shopping is widely seen as a life-simplifying tool, [...]
How Social Media Shapes Modern Identity in South Africa
How Social Media Shapes Modern Identity Social media has become one of the most potent forces shaping how people see themselves, connect with others, and navigate daily life. It is both a mirror and [...]
How Social Media Shapes Modern Identity
How Social Media Shapes Modern Identity Social media has become one of the most potent forces shaping how people see themselves, connect with others, and navigate daily life. It is both a mirror and [...]
Consumer Attitudes Toward Fashion, Grooming and Self-Presentation
Consumer Attitudes Toward Fashion, Grooming and Self-Presentation Fashion, grooming and personal care offer a window into how consumers think about themselves and their well-being. Based on nationally representative Profiles+ South Africa data, we unpack [...]
South African Savings Insights 2025 | How Consumers Maximise Value
Maximising Your Savings: What South Africans’ Spending Habits Reveal About Value in 2025 South Africans are heading into 2025 with optimism — and caution. According to YouGov Profiles+ data, 68% of South Africans expect [...]