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How Social Media Shapes Modern Identity in South Africa
How Social Media Shapes Modern Identity Social media has become one of the most potent forces shaping how people see themselves, connect with others, and navigate daily life. It is both a mirror and [...]
How Social Media Shapes Modern Identity
How Social Media Shapes Modern Identity Social media has become one of the most potent forces shaping how people see themselves, connect with others, and navigate daily life. It is both a mirror and [...]
Consumer Attitudes Toward Fashion, Grooming and Self-Presentation
Consumer Attitudes Toward Fashion, Grooming and Self-Presentation Fashion, grooming and personal care offer a window into how consumers think about themselves and their well-being. Based on nationally representative Profiles+ South Africa data, we unpack [...]
South African Savings Insights 2025 | How Consumers Maximise Value
Maximising Your Savings: What South Africans’ Spending Habits Reveal About Value in 2025 South Africans are heading into 2025 with optimism — and caution. According to YouGov Profiles+ data, 68% of South Africans expect [...]
South African Health & Wellness Insights 2025 | Nutrition, Fitness & Lifestyle Trends
From Intention to Action: Decoding How South Africans Really Approach Health and Nutrition South Africans are more health-conscious than ever, but a closer look at the numbers reveals a complicated picture. A recent YouGov [...]
Are Loyalty Programmes Worth It? The Real Savings South Africans Get (Or Don’t)
Loyalty programmes have become a staple of modern retail, promising customers rewards for their continued support and giving brands the chance to turn casual shoppers into lifelong advocates. Yet, despite their popularity, not every [...]