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The Role of Family in Shaping Brand Loyalty
Introduction: The Family Connection to Brand Loyalty Family has a profound influence on our choices, from the products we buy to the brands we trust. In South Africa, family-centred values and shared experiences significantly [...]
Sustainability Spotlight: How Consumers Are Embracing Eco-Friendly Practices
Introduction: A Growing Focus on Eco-Friendly Living Sustainability is no longer a choice for many South Africans—it’s a necessity. From recycling to green energy adoption, consumers are taking steps toward eco-friendly practices. Insights from YouGov [...]
Meal Replacements Shaking Up South Africa’s Weight Management Market
Introduction: The Growing Role of Meal Replacements Meal replacements - nutritionally balanced products designed to replace traditional meals—are becoming a popular choice for South Africans navigating busy lifestyles and seeking healthier options. These can [...]
Home Away from Home: Insights into Holiday Accommodation Preferences
Introduction: Decoding Holiday Accommodation Preferences Choosing the perfect holiday accommodation can make or break a travel experience. From location to cleanliness, travellers prioritise various factors when deciding where to stay. As the hospitality industry [...]
Frozen Foods: How Changing Consumer Lifestyles Are Driving Demand | Blog | KLA
Introduction: The Evolution of Frozen Food Perceptions Frozen foods are no longer just an emergency option—they’ve become an integral part of the modern South African diet. With busy schedules, evolving health priorities, and budget considerations [...]
The Rise of Non-Alcoholic Beverages: How Millennials Are Redefining Drinking Culture | Blog | KLA
Introduction: Millennials and the Evolution of Drinking CultureMillennials, aged 28–43, are redefining what it means to socialise, relax, and enjoy beverages. With a focus on health, inclusivity, and convenience, this generation is driving the rise [...]