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Banking on Trust: How South African GenZ Consumers Choose Their Financial Partners
For South Africa’s Gen Z consumers, trust, transparency, and innovation are non-negotiable when it comes to choosing financial partners. As a digitally savvy and socially conscious generation, Gen Z brings a unique set of [...]
The Evolution of Loyalty Programmes: What Gen Z Wants Beyond Points and Rewards
Loyalty Programmes in a Changing Consumer Landscape For decades, Loyalty Programmes have been a cornerstone of customer retention strategies, offering discounts, rewards, and perks in exchange for brand loyalty. However, the rise of Generation [...]
Eco-Friendly Shopping: How Brands Can Leverage Earth Month to Engage Conscious Consumers
Earth Month, celebrated every April with Earth Day on April 22 as its centrepiece, has become a pivotal moment for brands to showcase their commitment to sustainability. As consumers become increasingly eco-conscious, particularly younger [...]
Beyond Budgets: How Gen Z Is Redefining Financial Wellness
A New Era of Financial Wellness For South Africa’s Gen Z (aged 19–27), financial wellness is about more than just budgeting—it’s about balancing short-term convenience with long-term security. Armed with technology and optimism, Gen [...]
The Rise of Social Commerce: Changing How We Shop Online
Social Commerce is booming, with 67% of South Africans reporting increased social media usage. Platforms like Instagram, Facebook, and TikTok are becoming essential shopping destinations, blending retail with entertainment. To thrive in this space, [...]
The Role of Family in Shaping Brand Loyalty
Introduction: The Family Connection to Brand Loyalty Family has a profound influence on our choices, from the products we buy to the brands we trust. In South Africa, family-centred values and shared experiences significantly [...]