Top 10 Frozen Food

With an increase in busier lifestyles, the importance of quick and fast has become more valuable to the consumer than ever before.  For a long time now, frozen food has appeared to form a part of the  solution to home cooking without the time and effort required on traditional meals. KLA, in partnership with YouGov, has identified 10 facts about frozen food lovers that help our understanding of these consumers.

With an increase in busier lifestyles, the importance of quick and fast has become more valuable to the consumer than ever before.  For a long time now, frozen food has appeared to form a part of the  solution to home cooking without the time and effort required on traditional meals. KLA, in partnership with YouGov, has identified 10 facts about frozen food lovers that help our understanding of these consumers.

Top 10 frozen food

Methodology:

Profiles:  Segmentation and media planning YouGov tool. Data is collected daily. YouGov Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customize a portrait of your consumers’ entire world with unrivaled granularity. More than 12 500 variables are available in South Africa.

Dataset:  2022-04-03

Population:  South African adults with access to the internet that definitely agree or tend to agree with all of the following statements: ‘’Frozen foods have fewer preservatives and additives’’, ‘’frozen foods offer better value for money than fresh food’’, ‘’I always stick to the same frozen brands’’, ‘’I tend to stock up on my favourite frozen foods when they are on sale’’

N ~ 564