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Warranty is the new horsepower when it comes to buying a car
The most quietly disruptive specification in the South African car market right now is not under the bonnet, but on the warranty document.When we ran a recent study into how South Africans are buying cars, [...]
The Four Mindsets Reshaping the SA Car Market
When we set out to understand how South Africans are choosing cars today, we aimed to truly comprehend the mindset of South African consumers. Our study, conducted across a quantitative panel, focus groups, and [...]
From List to Last-Minute: What New Data Reveals About How South Africans Really Shop
Based on exclusive YouGov Profiles+ data accessed through KLA, the only authorised YouGov partner in sub-Saharan Africa. According to YouGov Profiles+ data, 70% of South African adults say they always shop with a list, [...]
The Impact of Fast Food Culture on South African Lifestyle and Identity
Consumer insights from YouGov Profiles+ reveal that fast food culture in South Africa represents far more than a quick meal choice - it forms a cornerstone of how modern South Africans manage time, reward themselves, [...]
Woolworths dominates SA’s most recommended brands ranking
Woolworths Food has been named South Africa’s most recommended brand for 2026 in the second annual Top 10 Most Recommended Brands released by consumer insights agency KLA, in partnership with YouGov. The rankings are [...]
Small Joys, Serious Impact: How South Africans Are Finding Happiness in Uncertain Times
Based on exclusive YouGov Profiles+ data accessed through KLA, the only authorised YouGov partner in sub-Saharan Africa. There is a tension sitting at the heart of South African consumer sentiment right now, and it [...]