We get that smart research means asking the right questions.

drop in the water to illustrate consumer research

What if you don’t know what you don’t know?

Our super-power is knowing what questions to ask you, so that we find deeper insights together.

At KLA, we have the contextual understanding, foundational knowhow and design-analytics-interpretation skill to help you solve your problems, whether you need:

Consumer insights, category and market audits and understanding
Market segmentation and profiling
Idea generation and needs analysis
Innovation and product development
Pack, product, brand and communication evaluation
Brand health measurement and tracking
Marketing mix/touchpoint understanding

To deliver these solutions, we use digital, traditional (including ethnographic), panel-based and global-insight-based methodologies.

drop in the water to illustrate consumer research 2

Research Dimensions

We operate across multiple research dimensions: qualitative and quantitative, live and asynchronous, ad hoc and tracked, primary and secondary data collection, in-person and live-streamed client participation.

Want to get a sense of how we do it?

How we do it?

Focus groups – traditional, digital, super-groups, in-person, triads, dynamic groups, friendship pairs
Agile and quick-response – mobile chats, chat labs, polls
In-depth interviews – online, in-person, telephonic
Immersions and ethnography
Surveys – Computer-Aided Telephonic Interviewing, Computer-Aided Personal Interviewing, online, mobile, panel
Product placements and testing – In-Home Usage Testing, Central Location Testing
Online Insight Communities/Market Research Online Communities
Intercepts - in-store, digital
Mystery shopping and on-site observations