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30 Mar 2021The Role of Research in a Rebranding Process
The Role of Research in a Rebranding ProcessKIA claimed a Guinness World Record in... -
2 Feb 2021You bought what for dinner?!? Box wine vs. Bottle wine
You bought what for dinner?!?It’s not always comfortable inviting new neighbours over for dinner;... -
25 Nov 2020Why real-time, always-on consumer data is a necessity
In the first article of this series, KLA's research director Caitlin Bauristhene drew on... -
4 Oct 2020Data in business – and when to call in the cavalry
Jump forward 10 years, to 2030, and all businesses will have data-driven consumer insights... -
22 Sep 2020KLA, local market research firm, joins YouGov's Global Partnerships Programme
South African market research agency KLA is proud to announce its new affiliation with... -
28 Apr 2020KLA Market Research opens a London office
KLA Market Research is delighted to announce the opening of a London office headed... -
21 Apr 2020Mining for gold: How to unlock surprising insights to drive brand innovation
As with most sectors and professions today, consumer insights and marketing professionals are under... -
30 Mar 2020Embracing human complexity to drive brand innovation
In today's fast-paced, digitally driven world, we are constantly under pressure to simplify and...