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2 Dec 2020Meet some average South Africans as they head into December
KLA surveyed a cross-section of South Africans in November.What did we ask them? In... -
25 Nov 2020Why real-time, always-on consumer data is a necessity
In the first article of this series, KLA's research director Caitlin Bauristhene drew on... -
4 Oct 2020Data in business – and when to call in the cavalry
Jump forward 10 years, to 2030, and all businesses will have data-driven consumer insights... -
22 Sep 2020KLA, local market research firm, joins YouGov's Global Partnerships Programme
South African market research agency KLA is proud to announce its new affiliation with... -
28 Apr 2020KLA Market Research opens a London office
KLA Market Research is delighted to announce the opening of a London office headed... -
21 Apr 2020Mining for gold: How to unlock surprising insights to drive brand innovation
As with most sectors and professions today, consumer insights and marketing professionals are under... -
30 Mar 2020Embracing human complexity to drive brand innovation
In today's fast-paced, digitally driven world, we are constantly under pressure to simplify and... -
17 Jan 2020Can AI play a leading role in SA consumer market research?
Artificial intelligence (AI) technology is poised to transform almost every sector of business and...