Do you want to understand what really matters to your customers and make sense of their needs, attitudes and perceptions?
Sensemaker® is a unique methodology that delivers qualitative insight at scale. This approach is based on generating micro-narratives which provides rich qualitative texture at scale. In addition it uses respondents ‘self-signification’ to delve deeper into the key needs and dynamics that underpin the stories collected.
The quantitative scale of the study allows for statistical analysis to be applied to the data. This creates the ability to surface the relationship between the dynamics.