Transforming South African Retail with Interactive Experiences
Interactive Experience techniques are found most appealing by South Africans when shopping.
Methodology:
YourView Consumer Panel: YourView is maintained and administered by KLA, which provides research services and insights to numerous South African companies, including blue chip clients in the financial services, telecommunications and FMCG industries.
YouGov Profiles: Profiles: Segmentation and media planning tool. YouGov Profiles makes it simple to find and understand the audience that matters most to you. With data collected daily, it gives you the power to build and customise a portrait of your consumers’ entire world with unrivalled granularity. More than 12,500 variables are available in South Africa.
Your view panel data collection: 2024/03/20 — 2024/03/21
YouGov profiles dataset: 2024-06-09
Population: No quotas applied with a natural fall-out across demographics.
Question: What gamification technique do you find most appealing when shopping? n- 718
