Methodology:
YourView Consumer Panel: YourView is maintained and administered by KLA, which provides research services and insights to numerous South African companies, including blue chip clients in the financial services, telecommunications and FMCG industries.
Panel size: ~100 000-110 000
Data Collection: 2024/02/19 – 2024/03/20
Population: No quotas applied with a natural fall-out across demographics.
Question: What factors influenced your decision to start vaping or using e-cigarettes?
n – 579