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Optimising Customer Experience in Retail through Data-Driven Strategies | Blog | KLA
Optimising Customer Experience in Retail Through Data-Driven Strategies In today's competitive retail landscape, optimising customer experience through data-driven strategies is paramount. Leveraging sophisticated data analytics tools allows retailers to gain deep insights into consumer [...]
Understanding Market Trends in Organic Food Consumption | Blog | KLA
Understanding Market Trends in Organic Food Consumption Navigating the market trends in Organic Food consumption offers a strategic advantage for businesses aiming to meet the rising consumer demand for healthier, sustainable options. As preferences [...]
How Consumers Are Driving Change in Food Packaging | Blog | KLA
Methodology: YourView Consumer Panel: YourView is maintained and administered by KLA, which provides research services and insights to numerous South African companies, including blue chip clients in the financial services, telecommunications and FMCG industries. [...]
Quarterly Buzz results for Q2 2024
Quarterly Buzz results for Q2 2024 KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the sixth edition of The Quarterly Buzz, tracking the brands with the most ‘Buzz’ in the market. The [...]
Decoding Consumer Preferences in Athleisure: Market Insights for Brands | Blog | KLA
In the rapidly evolving landscape of athleisure, brands must navigate a complex web of consumer preferences to remain competitive. Key factors such as trendy designs, comfort, and functionality are pivotal, yet the importance of [...]
The Role of Market Research in Digital Transformation for FMCG Companies
In the evolving digital landscape, market research serves as a pivotal element in the digital transformation of FMCG companies by offering comprehensive insights into consumer behaviour and emerging trends. By utilising data-driven methodologies, these [...]