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Revolutionising retail in South Africa through gamification
Revolutionising retail in South Africa through gamification Gamification techniques found most appealing by South Africans when shopping. Methodology: YourView Consumer Panel: YourView is maintained and administered by KLA, which provides research services and insights [...]
Revolutionising retail in South Africa through Gamification.
Revolutionising retail in South Africa through Gamification. Retailers in South Africa are at the cusp of a transformative shift as the potential of gamification is about to redefine the shopping experience. By incorporating elements [...]
Content Consumption Preferences Across South Africa
Content Consumption Preferences Across South Africa Content consumption in South Africa presents a unique blend of digital and traditional media, reflecting the diverse and dynamic nature of its audience. Streaming services, particularly those offering [...]
The Future of Digital Banking in South Africa
According to YouGov Profiles, 42.31% of South Africans use their mobile phones for digital banking. With 92% of South Africans owning a mobile phone, this indicates a significant reliance on digital banking. Given this [...]
Growing market share – alcohol category
We helped a leading Alcohol company develop a strategy aimed at re-engaging consumers to re-ignite their love for a beer brand in Zambia. Challenge This beer brand in [...]
Concept generation and evaluation in FMCG
We helped South Africa’s premier food brand in leveraging category innovation as a catalyst for brand growth, aiding in the generation and refinement of concepts for product development. [...]