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Automotive Consumer Trends in South Africa: What Buyers Want in 2025
Cars have long been more than just a way to get from point A to B in South Africa, they’re a symbol of freedom, status, and family support. But as lifestyles shift and new [...]
Beyond the Map: How South Africans Think About Travel in 2025
Travel is never just about movement. For South Africans, it is a story about identity, aspiration, and the delicate balance between opportunity and limitation. The places people go, the way they prepare, and the [...]
KLA Quarterly Buzz results for Q2 2025
KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the tenth edition of The Quarterly Buzz, tracking the brands with the most ‘Buzz’ in the market. The Quarterly Buzz leverages the YouGov [...]
Lifestyle & Everyday Wellness: South Africa’s Generational Insights
Wellness means different things to different people. For some, it’s hitting the gym at 5 am. For others, it’s quiet time with family, unplugging on a Sunday, or finally seeing a therapist. In South [...]
Saving Smarter: A Practical Guide to Personal Finance Across South Africa
In a country where economic uncertainty is often part of daily life, something remarkable is happening—South Africans are becoming savvier with their money. New YouGov data gives us a peek into the national mindset, [...]
South Africa’s Tourism Trends: How Travel Patterns Are Changing in 2025
Tourism in South Africa is undergoing a fundamental shift. No longer defined by passive getaways or one-size-fits-all packages, the modern South African traveller is mobile-first, experience-driven, and increasingly values authenticity and flexibility in their [...]