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Lotto Loyalty and Lingering Guilt: What the Data Reveals About How South Africans Gamble
South Africa's gambling landscape is not dominated by casinos or sportsbooks. It is dominated by the humble lottery ticket. New consumer data from YouGov Profiles shows that PowerBall, Lotto Plus, PowerBall Plus and Daily [...]
Still Doing It All: What the Data Says About Women and the Domestic Load in South Africa
Household equality is a topic most South Africans say they believe in. But new consumer insights from YouGov Profiles shows a persistent gap between what we say and what actually happens at the till. [...]
Warranty is the new horsepower when it comes to buying a car
The most quietly disruptive specification in the South African car market right now is not under the bonnet, but on the warranty document.When we ran a recent study into how South Africans are buying cars, [...]
The Four Mindsets Reshaping the SA Car Market
When we set out to understand how South Africans are choosing cars today, we aimed to truly comprehend the mindset of South African consumers. Our study, conducted across a quantitative panel, focus groups, and [...]
From List to Last-Minute: What New Data Reveals About How South Africans Really Shop
Based on exclusive YouGov Profiles+ data accessed through KLA, the only authorised YouGov partner in sub-Saharan Africa. According to YouGov Profiles+ data, 70% of South African adults say they always shop with a list, [...]
The Impact of Fast Food Culture on South African Lifestyle and Identity
Consumer insights from YouGov Profiles+ reveal that fast food culture in South Africa represents far more than a quick meal choice - it forms a cornerstone of how modern South Africans manage time, reward themselves, [...]