Consumer sentiment on the Environment: 71% of South Africans are willing to pay more for products that are good for the environment

Worldwide, consumers are becoming increasingly interested in understanding where products come from and how they are made as part of efforts to be more environmentally-conscious consumers.

While attitudes might be changing, the real questions for brands are: how does this affect consumer behaviour, who is the more environmentally conscious consumer and what do their lives look like specifically?

KLA Groceries infographic A4 Dev 1 01
KLA Groceries infographic A4 Dev 1 02


YouGov Profiles:  Segmentation and media planning YouGov tool. Data is collected daily. YouGov Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customize a portrait of your consumers’ entire world with unrivalled granularity. More than 12 500 variables are available in South Africa.

Dataset: 25-09-2022

Population: South African adults with access to the internet, who definitely agree or tend to agree to the following statement: I don’t mind paying more for more for products that are good for the environment.

N ~ 2485